Email subject

• Include the company name and/or role name
• Add personalization (candidates' first names, mention their current position, mutual connection or share a similar interest)
• Add relevancy to candidate’s work experiences, skills or qualifications
• Be clear, short and concise (no greater than 70 characters)
• Avoid spam trigger words (all caps, mentioning money, urgency, opportunity join) or looking too desparate (**https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx**)

Introduction

• Highlight your reason for reaching out to candidate and add personalization
• Comment on a candidate’s experience, compliment that candidates about something that is unique to them
• Use employer brand as a creative question or relevancy (recent round raised or any recent announcements)
• Look at a candidate on other mediums like Github, Twitter, Quora, StackOverflow, and personal blogs to things more personal like side projects or interests outside of their professions
• Mention a mutual connection if that exists
• Use your own work experiences to relate to a candidate if anything you both relate to exists
• Compliment them on a recent post, a previous accomplishment, or anything else that catches your attention

The opportunity

• Basic information about the role, tech stacks that are required, salary information
• Strong talent on the existing team (top companies and university experience)
• Funding and mention VC backed companies that are involved
• What it’s like to work at the startup

Call to action