Optimizing your LinkedIn profile is very important when sourcing candidates and it could significantly improve your response rates.
Candidates will always visit your LinkedIn profile before responding and you want to look like a recruiter who can help them find the best opportunities.
Below are some guidelines on setting up your LinkedIn Profile to maximize candidate response rates, mostly based on feedback from candidates and what we observed from successful recruiters on Pariti.
Surprisingly, a lot of folks get this part wrong. We consistently get feedback from candidates that they notice small details on their recruiters’ LinkedIn profile. One of the most commonly brought up details were the profile and cover photo.
The main message of this section is ‘de-risking’, i.e. you should do everything to lower the probability of a candidate going on your LinkedIn and being immediately not interested due to trivial factors.
There is no absolute right & wrong, but please note this section is about avoiding certain outcomes. We’re not trying to discourage creativity and your profile the way it is now is probably fine.
However, when sourcing the best candidates is such a competitive endeavor in this market where even 1% higher response rate makes all the difference, we recommend doing any and every optimizations you can make.
This is an important hook that will catch the candidate’s attention and make them want to learn more about what you do and how you can help them find the best opportunities.
You don’t want your 1-liner to be something like:
Instead your 1-liner should describe in a few words max exactly what you do and who you are. Some good examples we’ve seen: